Why Infographics for Oil & Gas?
Facts. Not bias.
1You know the statistics. 1,200,000 wells and counting. 60 year track record of hydraulic fracturing.
But unfortunately, misinformation abounds, & sensationalism sells.
Groundwater contamination is now a foregone conclusion? Planet Earth now abdicates all seismic activity to wellbore construction? Pets grow extra limbs. Dads lose their golf swings. Climate change on the moon!
See how quickly hyperbole can ramp up?
Pass. Just the facts ma’am.
Just the facts.
2Does the Marcellus shale directly affect the Niobrara or Barnett? About as much as upstate NY traffic patterns affect Denver or Dallas.
All of these plays represent unique geologies. Unique regional history.
Citizens and local governments have a right to facts. Absolutely.
Why not show them exactly what is under their homes, schools and workplaces?
Explain the industries that made it possible for them to drive to the ‘fracking’ meeting.
Get specific. Remove the mystery.
What a great place to start the conversation. We can help!
Empathize & Educate
3Fear. It’s what drives normal people to act, well, abnormally.
A few of hours of ‘internet research’, a ‘documentary’ or two, and most people will turn into overnight-activists ready to ditch the PTA & softball league for a crusade against Big Oil.
People are being ‘educated’. But by what. And by whom?
We believe the first place to start is with empathy. And maybe a little humor too.
Then, communicate relevant facts.
The more visual, the less chance for misunderstanding and the cycle of fear to kick back in.
65% Are Visual Learners
4Two realities in communicating with folks.
1) 65% of us are visual learners.
2) Most of us are busy.
This explains why infographics are so popular. No need to pour through cumbersome government websites for facts. Theres a ready made infographic right here on BobsAgenda.com explaining all the evils of natural gas!
All joking aside, people are busy. They don’t work in industry – or have time to study 20 page reports. They want accurate, succinct answers.
Data visualizations can deliver on this crucial need for brevity.